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To experience what a Porsche is really like, you need to drive a Porsche .
Porsche is a living tradition
Ferdinand and Ferry Porsche had visions. But they always kept their feet firmly on the ground. That is how they made imagination and reliability a reality.
Decades of stability are an invaluable asset for any company. If the name of Porsche carries a commitment, so do the values it embodies. Above all we see that commitment as being spiritual mobility.
It is a heritage in keeping with the times; one which Porsche and its staff must live up to every day. A company with a past like ours has to keep one eye on the future at all times.
Our company thinks and plans with one thought uppermost in its mind:
Back to the future.
Less is sometimes more.
Where other companies have to shrink to become flexible, Porsche is already small. The concept that less is sometimes more is realised at Porsche at all levels and in all areas. In the meantime, the secret of the lean culture as a path to success has even been revealed to other companies by our own consultancy company, Porsche Consulting. Once you have managed to turn around, you are always ready to pounce. Even apparently small companies can rise to a challenge. Porsche is perhaps the best example of this.
Utilising potential for the future.
As an independent manufacturer, Porsche can only survive in the long term if it optimises processes and procedures and utilises every opportunity for improvement. Both of these factors are re-examined on a daily basis according to the statement: survival depends not on what you have achieved but on using future potential.
Admittedly, simply setting targets is no use unless they are achievable. The path to decision-making cannot be a long drawn out process. Porsche has learnt from the mistakes of the past. Today we possess the necessary decisiveness to be ready for any new direction.
That is our strength.
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The future belongs to the sports car!
This may sound somewhat provocative: Naturally Porsche is prepared to justify the comment. We ask ourselves the question ”Why?” all the time, because only then can we come up the ideas for the products of tomorrow.
In a time in which cars threaten to become ever more anonymous we are convinced that people want to stand out from the crowd.
The individual of tomorrow will be even more keen to go his or her own way during leisure hours, or rather: drive his or her own way. And preferably – we are convinced – in a sporty car. This has also led to a vehicle concept unlike anything that has gone before. The Cayenne.
And there's something more to be said for the sports car.
The car person has not really changed throughout evolution. From the earliest times people have loved wheels and driving – and speed. As people have always desired such vehicles, more have followed. Porsche will make sure this continues in the future.
The Passion.
The jump from a Porsche sports car to a Porsche racing car is known for being very short.
Remaining true to the ideals.
Visually and technically sound sports cars and all-terrain vehicles form the core of the versatile Porsche model range. All vehicles are as impressive inside as they are outside.
The Boxster, the Cayman S, the Porsche 911, the Cayenne and the Carrera GT are good examples of a motor vehicle manufacturer who does not follow trends, but rather an ideal line, which has its roots in tradition. This kind of high expectation demands a Porsche. Our vehicles do not just stand for performance capability; they are also the symbol of an experience-orientated company.
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